The diSIGNAGE Lichtmanufaktur is a manufacturer and Europe-wide supplier of innovative high-end luminaires. With their premium class products of LED technology, glazing and cables, they supply the market with high-quality luminaires for demanding applications in real estate, yachts, military vehicles and construction equipment.

In order to best realize the structuring and design of the sales support documents, diSIGNAGE relied on our experience in the field of LED and lighting technology. Our task was to organize the data logically and to develop product data sheets for sales with maximum user-friendliness with a uniform brand communication.

At the beginning of the project, we first analyzed and divided the inventory data into logical data packages in extensive strategy workshops. In order to positively influence the purchase decision of potential customers of diSIGNAGE, we prepared the required content in advance from the point of view of the target group. For example, we chose the most important product details for the data sheet front, such as product photos, high-selling points, product descriptions and icons, which communicate the most important aspects at a glance. The data sheet was developed with puristic and minimalistic design elements and thus ideally reflects the reduced design of the diSIGNAGE luminaires. In order to communicate the value of the products and thus create a selectivity to the market companion, the data was printed on high-quality paper. In addition to the data sheets, a system sales folder and a color chart depicting the anodized material colors were developed. Great attention has been paid to excellent user-friendliness, so that all components fit together perfectly and at the same time follow the corporate design.

By creating the datasheets and advising on the structuring of product information, we are able to develop a guideline for future datasheets and lay the foundation for future product marketing. The uniform appearance not only communicates product’s quality, but also gives the diSIGNAGE brand a presence that places it in the market in a future-oriented and sustainable manner.